World's first 110-inch curved UHD TV unveiled in Europe.

There's no denying it, it's a monster. TCL has given its flagship Ultra High Definition television announced at CES back in January a more immersive new bed-fellow in the shape of the 110-inch China Star Curved Ultra-HD TV. The company hasn't offered much in the way of details, but read on for what we do know.

The 110-inch China Star Curved Ultra-HD TV felt more like the display you might find in a small cinema setup rather than something you would expect to see in someone's living room. The 3,840 x 2,160 resolution curved LED display boasts a high image depth that's said to create a "near glasses-free 3D effect" and offers a reflection-free 55 degree field of view from 3 m (10 ft) away.

The inclusion of intelligent backlight technology aims to improve the image by dimming certain areas of the display while keeping others bright for improved overall viewing, and a CMI figure of 400 Hz promises seamless and sharp motion resolution. The high brightness (800 nit) TV is backed by the power of a multi-core processor, offers UHD upscaling and comes with HDMI and USB ports.

Unfortunately, we couldn't persuade the TCL reps at IFA to part with any more details or disclose when we might see this behemoth on the market, or at what price. So for the moment, you'll just have to take our word for it that the new China Star model is rather captivating.